How to get brand deals on YouTube as a small YouTuber.

What brands look for

Brands pay for attention from the right people. Subscriber count is only part of it. Influencer Marketing Hub, a marketing publisher, advises brands to look at average views, not subscribers alone.^[1] So before you pitch, know:

• Your niche, in one sentence.
• Your average views on recent videos.
• Who watches: where they live and how old they are.
• How often you post.

A small channel with loyal viewers in one niche can suit a brand better than a big general one.

Build a media kit

A media kit puts all of that on one page. Keep it short: who you are, your numbers, two or three videos you're proud of, your rates or how to ask for them, and how to reach you. Numbers that come straight from the platform are easier for a brand to trust than numbers typed in by hand. Vyndle can build a free YouTube media kit from your connected accounts.

What small channels charge

There is no fixed price. Influencer Marketing Hub's 2026 benchmarks, last updated 6 October 2026, put a sponsored YouTube video at about:^[1]

• Under 10,000 subscribers: $20 to $200 or more.
• 10,000 to 100,000 subscribers: $200 to $1,000 or more.

These are outside estimates, not rate cards. The page shows dollar figures without naming a currency. It says real quotes vary with performance, niche, format, usage rights and exclusivity.^[1] A short mention inside a video usually costs less than a video built around the product.^[1] Use the ranges as a starting point, then price from your own average views.

How to pitch

1. Pick brands you already use, or that your viewers would want.
2. Find the right contact, such as a partnerships or marketing email on their site.
3. Keep the email short: who you are, who watches, one specific video idea, and a link to your media kit.
4. Say what it costs, or invite them to ask.
5. Follow up once, about a week later. Then move on.

Make it easy for brands to come to you too. Put your media kit link in your channel's About section and in your bio.

Label sponsored videos clearly

In Australia, the ACCC says influencers should clearly disclose a promotional post in a way that is immediately obvious. That includes posts where they received free products or other gifts.^[2] It also flagged vague labels like “sp” and “spon” used instead of “sponsored”.^[2] Ad Standards says creators must disclose any arrangement with a brand under the AANA Code of Ethics. It suggests #ad, a line in the caption, saying it out loud, or the platform's own label.^[3] It also encourages a written disclosure as well as a spoken one, especially for videos, where viewers may not have the sound on.^[3] On YouTube, select the paid promotion option in your video details, and YouTube shows a disclosure label at the start of the video.^[4]

This is general information, not legal or financial advice. If you're unsure about a deal, ask the brand or get advice.

Everything you make. One place that's yours.

Brand deals come more easily when brands can find all your work in one place. Vyndle gives you one page for your posts, links and channels, followers who hear about every post, and a media kit that stays off until you turn it on. See a real page at vyndle.co/@vyndle.